Forget Branding, Just be a Good Person

What a night! Just finished talking to the last ppl. 98% of the crowd stuck around to chat. 5am my legs feel like spaghetti but I love life.

— Johnny Cupcakes (@JohnnyCupcakes) January 22, 2012

I saw Johnny speak at NYU once, not long after I heard of this “Johnny Cupcakes” thing. I was curious. I had yet to buy any of his goods, but I had to see what he was about.

He just recently spoke in Hawaii. I saw some photos he uploaded via Instagram. It was packed. And the above Tweet? He hung out talking with everyone, which I think it pretty awesome. I remember years ago when I saw Coalesce play one of their reunion shows in NYC, and singer Sean Ingram came off the stage and just met with everyone. A line of people, just waiting to talk to him. I told him how I saw them play back in 1998 or so, and how I thought I’d never see them again. He smiled, we chatted and well, I’ve bought all their new albums when they came out.

All that to say – Johnny Cupcakes isn’t the biggest brand in the world, sold in every store and online market. He’s just #1 to his fans. And Coalesce is no Lamb of God, but to their fans, they’re #1.

In the end, I think that’s all that matters. Making one friend at a time, and doing it everyday until you die.